You as a blogger would surely want to attract traffic, and for that, you need to show up in Google’s search results. However, it’s not an easy feat to achieve because the algorithm for the search engine is continuously evolving and you have to keep up. Knowing that, you hire a SEO expert who you think will take care of all your concerns, but that’s not the case. Most of them use illegal black hat SEO techniques that could do more harm than good, so instead of leaving it all to them, supervise them and ensure that don’t use any of the following unethical techniques because deploying these techniques can get you and your site in a whole lot of trouble with Google.
Don’t Use Cloaking Techniques
Cloaking is a well-known technique that may have worked in the past, but using it in this day and age will cost you big time. Cloaking is basically deceit. You put in a different URL and different heading to fool people into thinking that they are visiting something that’s helpful for them, but when they click on the link and the page loads, they are greeted with a completely different article. For example, someone clicked on your fake link thinking they’ll be learning about SEO techniques, but when the page loaded, it was actually an article related to Microsoft Windows. Previously, only the visits on the page mattered, so this trick worked. But Google’s current algorithm enables it to know about cloaking, and so it can blacklist your site upon discovering that you’re using this unethical technique.
No Plagiarism Allowed
It’s a well-established fact that plagiarism is not tolerated by Google. However, some SEOs think that the content doesn’t really matter and you can just copy/paste anything you come across to add stuff to the site. This technique does not and will not ever work. Don’t listen to your SEO specialist if they say otherwise. Know that original and quality content matters, and it’s the only thing that can help your climb the Google rankings.
Don’t Buy Links
Links are very important as they contribute substantially to your site’s ranking. However, if you think you can just buy well-established links, then you’re wrong. Any SEO that advises you to do that is old-school and doesn’t know about the current policy of Google. With its latest update, the search engine giant has introduced an algorithm which finds and penalizes websites that are trying to improve their search ranking through paid links.
Some so-called SEO specialists tell writers to stuff the article with keywords. They are not wrong because not too long ago, Google paid a lot of attention to keyword usage, but in its latest update, it has changed all of it. Now you cannot get high rankings by using keywords multiple times. Instead, it’s quite the opposite. The content matters more and those sites that overstuff keywords reap no benefit for their efforts at all.
We as humans cannot see white text on a white background. Bloggers made use of this black hat technique and stuffed their articles with a ton of white text just to increase the word count. This became an instant hit as it enabled people around the world to come up with huge articles without really writing anything. They just wrote 100 words related to topic, and then followed it up with a bunch of white text that couldn’t be seen by anyone. People using this technique got away on more than one occasions, but after the Penguin update, you should not even think about using it because if detected, Google is surely going to blacklist your website.