Even though the algorithm Google uses for ranking websites is still shrouded in mystery, there are some ways in which you can easily improve the Google ranking of your website within minimum time. So without further ado, follow these 5 tips to improve a website’s Google ranking.
1. Add High Quality Content
Adding content is one thing and adding high quality content is totally a different thing. Website content alone plays a huge role in increasing or decreasing the Google’s ranking of a given website. So make sure the content you are adding on your website is free of plagiarism. Furthermore, it should be relevant to the theme of your website. It is suggested that you hire a native talent for writing articles and creating other content for your website so that it’s free of mistakes. A website with unique and useful content added on regular basis has greater chances of getting higher rankings.
2. Use Most Relevant Keyword Phrases
There can possibly be hundreds of keywords phrases for one website, but only a few of them qualify as relevant. Your job is to find the relevant keywords that are frequently used by people while searching for certain content. For instance, if your website is about wooden furniture, then you have to find those specific phrases people enter in search engines to get information on wooden furniture. Luckily, there are various free tools that can find relevant keyword phrases for you based on your target audience, one being Google keyword planner. Just enter a phrase and it will generate most relevant keywords for you along with their number of searches and level of competition. Make sure the keyword appears in the first 100 words of your website.
3. SEO is a Must
Search engine optimization is another way of increasing the Google ranking of your website so that the URL to your website appears in the first few search results. SEO is an umbrella term. It involves a lot of things like link building, article submission, writing meta-descriptions and choosing the right keywords, etc. You must hire a professional SEO expert who can do on-page and off-page SEO for your website. It will also boost your Google’s ranking up to a great extent.
4. Share Content on Social Media
If you want to get required results faster, then you should start sharing your content on social media. It will not only build good quality links, but will also boost traffic towards your website. Both these things are pretty important for getting high Google ranking.
5. Create Sitemaps and Submit Them to Search Engines
A sitemap is basically a text file that contains the lists of all the pages of your website. You should submit the sitemap to all major search engines like Google, Yahoo, Bing, etc. This will decrease the burden on Google, making it easier for Google bots to scan your website and check all the links along with the content. You can create sitemap yourself by following these instructions.