Apple finally put rumors to rest by confirming that it has acquired the Zurich-based startup.
It has finally been confirmed that Apple has acquired Faceshift, a startup based in Zurich that has made quite a name for itself due to its advancement in virtual reality technology.
Faceshift basically works on technology that is used to create animated avatars and other figures that are used to capture real-time facial expressions of the users. This tech is getting a lot of popularity as of late because it provides some realism to non-human things.
You can catch a glimpse of this tech in the upcoming Star Wars movie where all of the non-human characters have been given realistic facial expressions utilizing this tech.
Earlier this year, there were rumors that Apple may have acquired Faceshift studio, but no confirmation was given. However, today a spokesperson for the company officially revealed the acquisition as he stated.
“Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”
As of now, it’s pretty unclear what Apple wants to do with Faceshift going forward, but one thing’s for sure – it’s a great acquisition and will surely benefit both parties.
Image Courtesy: macrumors.com