These updates are done in an effort to increase the visual identity of the company.
Facebook has updated its word-only logo to make it somewhat friendlier. The new version is slimmer, rounder and stylish with alphabets “a” and “b” written in a different typeface. The alphabet “f” which is more visible and is frequently used in branding remains unchanged. The font size is same, but it’s not as bold as its older version.
Facebook approached Eric Olson, the man behind the Klavika typeface used by the company in the original logo, to update its typeface.
The changes are so minor that many people unfamiliar or indifferent to typography may not even recognize them, but overall it is giving a feeling of conviviality.
According to Facebook creative director, the company designed its first logo back in 2005 with the aim to create something mature so that the people can take the company seriously. Now when the company has achieved its status as one of the leading social media platforms, it’s time to modernize it, making it more accessible.
Word is these changes are hardly noticeable on Android and iOS.
Image Courtesy: techtimes.com
