The project is aimed at decreasing the website load time and increasing web browsing speed on mobile devices by optimizing the websites.
According to a recent update on Google’s Accelerated Mobile Pages Project, internet users will be able to enjoy faster browsing speed even on slow mobile devices from as early as the coming year. The website owners have to follow the rules set by the California-based company to get their websites optimized.
“Google will begin sending traffic to your AMP pages in Google Search early next year”, the company mentioned in a blog post.
According to the company sources, some of the big names in the publishing industry, including CBS Interactive, Al Jazeera America, Thrillist, and International Business Times have already consulted the search giant to get their pages optimized. A handful of advertisers including AdSense, OpenX and Outbrain also revealed their plans to take part in this project by adopting the framework.
The main idea behind the project is to get rid of tracking scripts, unwanted advertisements, irrelevant code, and all other factors that decreases the load time of different websites on mobile devices. It will also enhance users experience up to a great extent, which will eventually boost the website’s traffic.
Google announced its plans to accelerate mobile pages back in October.
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