Increasing web visibility can seem like an overwhelming task for many website owners. But if you break it down into smaller, actionable steps, then it becomes an easier and more manageable task. So in this article you will learn how to increase traffic to website or on how to increase your website visibility with this 7 easy steps.
Here is a way to accomplish the task of increasing your web visibility in seven easy steps.
Step 1: Use Social Media
This means that you should use websites like Facebook, Twitter, Pinterest, and Instagram to connect with your customers and readers. You should at least create a profile on each of these platforms and use them to disburse information about your company or business.
By doing this you can also greatly influence what is known and said about you on these various social media platforms. If you are posting positive, uplifting information about your company often, then you can build an image and brand yourself however you want.
Step 2: Use Content Marketing
This step is important because content marketing is an inexpensive, effective, and profitable long-term strategy for increasing your web presence. Providing customers and potential customers with the information they’re looking for online will help increase sales and build relationships for repeat business. All it takes is a blog and a good writer to get you going. You can do most of the writing yourself, or you can hire excellent writers online at very reasonable rates.
Step 3: Start Making YouTube Videos
This is going to mean that you’ll have to get a camera and use it. Turning your customers’ most common questions into videos is a simple way to help potential customers find you. It will likewise signify that you are a trusted source and expert in your field.
Step 4: Use Search Engine Optimization
This is going to involve your written content on your blog. Search engine optimization includes writing your content in a way that allows search engines to find your website and display it in search results. If you get this right, then your web visibility will greatly increase because of the free traffic you’ll get from the search engines. You can find reputable sources online to teach you how to do this effectively.
Step 5: Email Marketing
This includes capturing your website visitors’ email addresses. Usually this is done by giving away something for free like an ebook. The significance of this is that you can provide content and marketing to this list of people via email on a frequent basis. As your list of email addresses grows, and as you effectively market and educate these people on your products and services, you will be able to increase traffic and reputability on your website.
Step 6: Guest Posting
This involves finding other website or blog owners with related topics to yours and providing a guest post for their blog. In exchange for your article, the blog owner agrees to include one or more links in the article back to your website. This is good for visibility for two reasons:
1. The links back to your blog will provide more traffic when readers click through the links.
2. The links will provide authority back to your blog. This will increase its likelihood of ranking higher in the search engines.
Step 7: Forum Commenting
The most important thing to remember about this is that you’ll only want to comment in forums that are directly related to your topic. They must be relevant for this to have any effect.
Also, make sure that you only post in forums that allow you to have a profile signature. This is a signature section that will post beneath each of your forum comments. You can include links to your website in these signatures.
If you do forum commenting, then you need to make sure that you leave excellent content. Don’t add something just to add something. Make sure that it is relevant to the forum topic that is being discussed.