Samsung with its larger display always had an edge on Apple devices. However, things might change with iPhone 8 as rumors have surfaced claiming that the upcoming iteration of iPhone will feature a larger, curved display that will extend to the edges.
This will be a huge deal because iPhone devices usually come with slightly smaller screen because Apple has to leave the room for home button. However, that may also change in iPhone 8 as home button may become a part of the display.
iPhone 7 was not as big of a leap as people had hoped, but fans have high expectations from the upcoming model.
Looking at the rumors that have been piling up, it seems that Apple is looking to bring some huge changes, but unless all of those changes are confirmed, all of this information should be taken with a grain of salt.