This move is in line with the company’s strategy to expand its target customers, and compete with rivals by creating useful apps for their products.
In an attempt to compete with Apple’s Siri and Google’s Google Now personal assistant app, Microsoft has officially announced that the Android version of Cortana will be available in late June, whereas the iOS version will be arriving sometime later this year.
Cortana is the first personal-assistant app ever that works across different platforms from Windows 10 PC to any smartphone.
It is a great effort by the company to integrate Windows 10 with iOS and Android. This cross-platform feature of Cortana allows Windows 10 and smartphone users to get maximum benefit from this smart personal-assistant.
Although Cortana for iOS and Android will not be as efficient as its Windows version, lacking various features like voice recognition, the company will provide notification support, which means users will receive notifications for flights, sports etc.
Given that users of Windows 7, 8 and 8.1 can upgrade to Windows 10 free of cost after it launches, there are high chances that Cortana will get a great response.
This might be a survival strategy as the company’s Windows Phone is predicted to have up to 3.2% of market share until the end of 2015. But still, it will be a great addition to the tech world.
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