The flagship phones are using a slightly different name for reasons that have not been revealed by the South Korean company.
Unlike for other markets, Samsung Galaxy S6 and S6 Edge, which will be launched on April 23 in Japan, won’t have a Samsung logo on their top front and back, the Company spokeswoman confirmed.
Instead, these two smartphones are promoted as Docomo Galaxy and au Galaxy, after the name of their Japanese telecom service providers.
The Tech Giant also removed the name Samsung from its Facebook Page in Japan. The visual advertisements of company use the phrase “Galaxy Mobile Japan”.
Samsung did not give any clear reason as why the logo will be missing, particularly for the Japanese market.
“We think the Galaxy brand has been well established in Japan,” said a company spokesperson.
Samsung is a leading smartphone maker in the world, but it still faces problems in getting enough market shares from Japan, where Apple is leading the industry followed by local Japanese brands Sony, Fujitsu and Sharp.
Earlier this year, rumors came in the market that Samsung is considering the option to withdraw its smartphones from Japan. The launch of Samsung S6 and S6 Edge in Japan without the company logo may be a way of getting sales from the vast market.
Image Courtesy: bloomberg.com