Free usually leads to integrated third-party ads, but the platform assures its users that it will not use this approach.
When WhatsApp first came around, it contained a subscription fee which was charged after one year of usage. Now the platform has reconsidered this approach and has revealed that they will be dropping the annual fee altogether. This change was announced the service’s official blog post today.
“For many years, we’ve asked some people to pay a fee for using WhatsApp after their first year. As we’ve grown, we’ve found that this approach hasn’t worked well. The fees will be removed from various versions of WhatsApp over the next several weeks.”
The subscription removal usually leads to third-party ads, but the platform does not want to take this direction as it has completely different plans, which it also laid out for the users in the said blog post.
“Starting this year, we will test tools that allow you to use WhatsApp to communicate with businesses and organizations that you want to hear from. That could mean communicating with your bank about whether a recent transaction was fraudulent, or with an airline about a delayed flight.”
It is still unclear how the platform is looking to approach things, but from the looks of it, it seems that WhatsApp will charge businesses and organizations for creating channels of communication with their customers/users. How they plan to do it still remains a mystery, but we’ll surely get details on that in the near future.
Image Courtesy: wired.co.uk